This project was created while participating in the Racism Untaught (racismuntaught.com) curriculum at the University of Illinois taught by Lisa Mercer, a co-creator of the curriculum along with Terresa Moses. The focus was to understand ethics in design and discover some of the undertones found in advertisements when not considering the importance of diversity and inclusion.
This booklet was created to point out the racism in advertising coming from many companies. The typeface was chosen for its sharp edges and straight lines, and the color palette consists of only the white, black and red color scheme so as to ensure the correct emphasis can be placed where it needs to go.
In order to gather anonymous reactions, I posted "graffiti wall" posters with the originally assigned Nivea ads to allow people to speak their minds honestly and without fear of judgment. Each alternating spread has quotes taken directly from those posters.
